Social game industry overview

Consumer Trend Analysis 3. Target Markets 3. Competitive Strategies 3. Regulatory Considerations 4. Executive Summary 4. Forecast Analysis 4. Market Dynamics 5. Growth Drivers 5. Market Restraints 5. Opportunities for Market Players 6. Global Mobile Gaming Market Segmentation 6. Competitive Outlook 7. Market Share of Major Players 7. Company Profiles 7. Electronic Arts 7. Company Synopsis 7. Business Strategy 7. Product Portfolio 7. SWOT Analysis 7. Tencent 7. Activision Blizzard 7. Nintendo 7.

Ubisoft, Zynga 7. TakeTwo Interactive 7. Glu Mobile Inc. Gameloft SE 7. Most downloaded casino games worldwide Playtika annual revenue Zynga annual revenue SciPlay annual revenue More interesting topics Related topics. Online gaming. Mobile gaming market in the United States. Go to report. Research lead covering internet and gaming. Contact Get in touch with us. We are happy to help. Vianny Gutierrez-Cruz. Sales Manager — Contact United States.

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Products and Markets. Supply Chain Key Buying Industries. Chart: Business Locations by State. Market Share Concentration. Internal competition External competition. Operating Conditions. Capital Intensity. Chart: Volatility vs Industry Growth. Table: Industry Data for the Industry. Industry at a Glance. Key Statistics. Additional Resources. Additional Resources Industry Jargon Glossary.

On Instagram, sports media engagement rates per post average 1. In , sports media brands have been the most active profiles on Facebook and Instagram, publishing on average, 54 posts per month, respectively, 62 posts per month.

Telecommunication brands are successfully engaging their audiences on Facebook and Instagram, where they garner average engagement rates per post of 0. Telecommunication brands have also kept their posting frequency that averages 17 posts per month on both Facebook and Instagram. Despite the travel restrictions that affected the industry in , travel brands have also kept up with their social media strategy and maintained their activity just as much as in On Facebook, travel brands recorded an average engagement of 0.

Even when breaking down the engagement on a month to month basis, there are no significant differences between and engagement rates. The posting strategy in was also consistent, with 19 average posts per month on Facebook and 16 average posts on Instagram. The only difference can be observed on Twitter, where the average number of monthly tweets dropped to 34 tweets from 44 in To identify social media industry benchmarks on Facebook, Instagram, and Twitter, we analyzed more than 22 million posts from a total of 56, business pages from United States with the help of the Socialinsider tool:.

Within this report, we provide a representative sample of US and international brands that had an active presence on Facebook, Instagram, and Twitter between January and the end of October , categorizing them into industries based on their activity and page category settings.

We define engagement as measurable interactions on Facebook, Instagram, and Twitter posts, including comments, reactions, and shares, with the particularities for each platform as it follows:. The average engagement is the sum of all these interactions reactions, comments, and shares divided by the number of posts. The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by We used Socialinsider to find out the engagement rates, the frequency of posting and the type of posts on each platform.

Making successful mistakes as a co-founder socialinsider. Adina Jipa 19 Jan co-founder Socialinsider. Continue reading to find out how your brand stacks up. Engagement insights: social benchmarks by industry B.

Industry to industry social media benchmarks 1. Methodology A. Engagement insights: social media benchmarks by industry The trending platform of the moment, Instagram , seems to be the place where brands are getting a small increase in engagement. Overall, the average engagement rate for brands on Instagram increased in by 6.

On Facebook everything is about ads. The Facebook engagement rate stayed flat compared with , and brands merely reached out a median engagement of 0. Twitter is almost dead for all industries. Everything you post as a brand on Twitter brings you a Twitter engagement rate of 0. All 35 industries publish images as the primary type of social media content: On the Instagram feed, the posting frequency declined by about 6. The average Facebook posts per day across all sectors increased by about 6.

The politics, education, and airline brands are the most successful profiles on Instagram, with the highest average engagement rates out of all industries.

The politics industry generates more conversations, having a Twitter average engagement rate 0. Industry to industry social media benchmarks Depending on the vertical of their business, some brands have an easier time communicating with their audience than others. The politics industry is the most engaging category on both Facebook and Twitter. Politics, education, and airlines are the most engaging industries on Instagram.

Images are the preferred types of posts on all three platforms Undoubtedly, images are the go-to type of posts, regardless of choosing Instagram, Facebook, or Twitter. Accommodation The accommodation industry includes hotels and resorts, touching subjects about holiday experiences.

Airlines Airline brands are the most successful pages on Instagram, where they reach the highest average engagement rates out of all industries - 2. Alcohol Social media profiles of alcohol companies also reach above-average engagement rates: 0.

Beauty Despite having a massive presence on all social media platforms, the beauty industry fails to gather enough engagement for their posts. Beverages Posts from beverages and soft drinks brands have a Facebook engagement rate of 0.

Conglomerate From an average engagement rate standpoint, conglomerate brands are in the top 5 most engaging industries, with second place on Facebook 0. Education The education industry is living proof of how the choice of the correct social network can influence results. Electronics Compared to other industries, electronic brands also have below-average engagement on their posts: 0. Fashion Engagement for the fashion industry is also considerably low, with Facebook engagement per post of 0.

Finance The industry scores low on engagement on Twitter and Instagram with 0. Gambling Gambling brands reach a Facebook engagement rate of 0. Governmental When looking at the overall average engagement rates per post, governmental pages fall just under the average scores, with a Facebook engagement rate of 0.

Across the board, governmental pages have been more active in , increasing their number of posts per month: from 34 in to 40 in on Facebook from 57 in to 81 in on Twitter from 24 in to 26 in on Instagram Healthcare The healthcare pages perform higher than most brands on Facebook and Instagram, with an average engagement rate per post of 0. Home Living Home living brands have touched on average scores of engagement on both Facebook and Twitter, with engagement rates of 0.

However, Instagram engagement rates have been on the lower side, with an average of 0. Household Goods Brands that represent household goods have had the following average engagement rates: 0. Industrial Brands within the Industrial category have high average engagement rates per post across the board: 0.

Magazines and Journals Pages that represent magazines or journals fail to engage with their audience as much as other industries have proven to do. However, brands within this category are some of the most active across all channels. On Twitter, they posted on average posts per month in , over more than in Media House Media house pages have also scored low on average engagement rates per post: 0.

The average number of posts per month has changed accordingly: On Facebook, 35 posts per month in vs.